Tell your story beautifully

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You may think you are selling a product or service, but what you are actually selling is a story.

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The story of how your product will
change the life of the user.

The story of who you are and
why that makes your business stand out.

What makes a great story?

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Stories don’t need to be long, but they do need to draw in the reader.

The art of good copywriting is to do several things at once:
 

To grab the reader’s interest

To create a mood

To make people want to do something …

Click on a link.
Pick up the phone.
And, of course, buy your product
.

Copywriters know how people read

They know that headlines are worth ten times more than the copy beneath them.

 
They know that time is short and that a bored reader is a lost customer.

They know when to stop…

And they know to always end sales copy
with a call to action.