Why email marketing works
Customer retention
It costs six to seven times more to acquire a new customer than to retain an existing one. However, you are competing for their custom with your competitors. You can’t rest on your laurels, and you need customers to keep you in mind. A programme of email newsletters is a remarkably cheap way to communicate with your existing customers.
Building relationships
A regular programme of emails – if well done – establishes a both a personality for your brand and forms a relationship. Customers who have a relationship with a brand are far more likely to use it frequently and, just as importantly, recommend it to others.
Selling…
Regular emails let customers know that there is always something new going on and reminds them that they are missing out if they don’t use your product or service again.
The only thing worse than not sending emails is sending bad ones…
You have a reputation to uphold, you’ve worked long and hard to establish your business and creating the wrong impression with a badly designed or worded email is the last thing you want to do.
Outsourcing delivers quality and saves your time
When design or copywriting aren’t your core strengths or you are simply too busy to spend the time crafting an email that really works it’s time to call in a professional.
Subject lines that get your emails opened
Because email is a cheap and effective marketing tool it is over-used. People’s inboxes become clogged with unwanted communication. Your email needs to have a subject line strong enough to stand out and get your email opened before it is binned. Crafting good lines is a mixture of art and experience. Let me help you get the best open rates possible.