You may think you are selling a product or service, but what you are actually selling is a story.

The story of how your product will change the life of the user.

The story of who you are and why that makes your business stand out.

Stories don’t need to be long, but they do need to draw in the reader.

The art of good copywriting is to do several things at once:
 

To grab the reader’s interest

To create a mood

To make people want to do something …

Click on a link.
Pick up the phone.
And, of course, buy your product.

They know that headlines are worth ten times more than the copy beneath them.

 
They know that time is short and that a bored reader is a lost customer.

They know when to stop…

And they know to always end sales copy
with a call to action.